If you were going to come up with a name for a new brand of dog food, you would naturally want to choose a name that reminded people of their deep love for their pets and the happiness derived from pet ownership, right? Or maybe something that sounded like it was healthy or scientifically derived to be good for your pet. That would be OK. But who the hell thought Old Yeller brand dog food was a good idea? The front of the bag is a big full-color picture of the boy and his dog...you remember, the dog that had to be shot by his loving boy pal because he had rabies? Just googling the product name reveals far more blogs lambasting the unfortunate branding choice than links to anything related to the product. So I'm not the first to notice that naming a product after a sad/tragic ending involving the product's target audience is a horrible idea. Is this what you would want to think of every time you go to feed your Best Friend?
In other marketing fun, Trice Jewelers in Denver has a series of those good-ole-boy commercials that feature the owner of a diamond company chatting casually with a major celebrity (in this case Mike Shanahan, coach of the Broncos). You know, like you do. "Gee Bob, one of my friends told me he was buying a diamond *online*! What do you think about that?!" The commercial spends probably 25 of the 30 seconds telling you why buying diamonds or really *any* jewelry online is a horrible no good very bad awful idea. So of course the little tag on the commercial is the standard "or visit us online at Trice Jewelers dot com!" It's not as bad as Old Yeller...but somebody maybe could have thought through the editing on that one a little bit better.
1 comment:
I was thinking about this morning as I was feeding the horses with the new "Red Pony" oats.
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